AI Washing in Freight Technology: How to Spot the Real Thing
The difference between genuine AI capability and vendor theater — and how operators should evaluate claims.
June 2026 · Kris Glotzbach
Resources
Insights from the field.
Practitioner-written content across thought leadership, operations, commercial strategy, technology, M&A, and media.
Blog & Thought Leadership
View all →The Freight Broker's Guide to OPX Reduction in 2026
Where the margin actually lives and what's worth automating first.
May 2026 · Milena Kiperovic
Kris Glotzbach on the Freight Nation Podcast
Building commercial infrastructure in freight technology and the operator vs. consultant distinction.
April 2026
Case Studies
View all →From early traction to $1B run rate
Built the enterprise GTM motion and pricing strategy that drove a $1B revenue run rate in 24 months at Uber Freight.
$1B
Run rate
24 mo
Time
56 days
Cycle
1,900% expansion through rebuilt GTM
Rebuilt pipeline governance and segmentation to unlock a $35M Series B during the COVID market.
1,900%
Expansion
90%
YoY growth
$35M
B round
Playbooks
View all →Enterprise GTM Playbook for Freight Tech
ICP, segmentation, ABM, and pipeline governance for sub-$10M ARR freight tech companies.
Download →OPX Reduction Framework
18-function cost model with automation ROI and human-in / on / out-of-loop risk profiles.
Download →Soon
Carrier Acquisition Playbook
Network density strategy, onboarding funnel, and yield management for freight brokers.
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